Fujifilm’s Rumoured X-Half Camera

rumoured mock up/credits: Fuji rumours

Fujifilm is rumoured to be dropping a new compact camera called the Fujifilm X-Half, and it looks like a throwback to classic film cameras but with all the perks of modern tech. It’s got a 1-inch Sony sensor, a fixed f/2.4 lens, and a vertical LCD screen, which makes it a perfect fit for social media creators. The lens should give you around a 14–25mm focal range with a 2x crop factor, and you’ll be able to control the aperture manually with a ring on the lens.

This camera is small, coming in at 105.8mm by 64.3mm, and it packs a hot shoe, a built-in flash, and a dial for exposure compensation up top. Fujifilm is clearly going for something simple and fun with this one—no complicated settings, just easy shooting.

It’s expected to be a hit with creators and travelers who want something lightweight yet powerful, and you’ll likely see it on the market in summer 2025, priced around $700–800.