Adobe Launched the Content Authenticity App

credits: adobe

Adobe just launched the public beta of its free Content Authenticity app, and if you’re a photographer, you’ll want to pay attention. With AI-generated content everywhere, it’s getting harder to prove your work is real and actually yours. Adobe’s new tool helps fix that by letting you add Content Credentials to your images, kind of like a digital signature, along with important info about how the image was created.

You can tag up to 50 JPG or PNG files at once (even if they weren’t made in Adobe apps), and it’ll soon support bigger files, plus video and audio too. Content Credentials are super ‘‘durable’’, they stick with your work even if someone screenshots it, edits it, or reposts it. They combine secure metadata, invisible watermarks, and unique fingerprinting to keep your name attached and show if AI was involved.

Plus, Adobe partnered with LinkedIn to help photographers link their verified ID to their work. When you share an image on LinkedIn that has Content Credentials, people will be able to hover over a little badge and instantly see your verified info. You can view Content Credentials right now using a Chrome extension or the inspect tool in the app. And Adobe plans to roll out deeper Creative Cloud integration soon.

You can see full details on Adobe’s website here